Graphic Translation

I decided to use the image of a ship as inspiration for a logo. Above are my first few sketches

Graphic Translation Level 1

Graphic Translation Level 2

Graphic Translation Level 3

After talking with Candice I decided on creating a pirate themed rum company. If you look at the first few drawings the ship is more straight on and at an angle, but I was having trouble making it look right, so I decided to turn the ship sideways so it was more simple and recognizable. I added the tears in the sails to make the logo a little more rough. I also added a crashing wave at the bottom for the same reason.

Candice and I looked up different pirate sayings and came up with "Admiral of the Black."

According to pirate glossary it is a title given to the leader of the Brethren of the Coast.

Who were a loose coalition of pirates and buccaneers in 17th & 18th century in the Caribbean.  

Type Specimen Sheet

Font Palette Sheet

A few brainstorming ideas of lockups and typefaces

More options

Different color applications

Rum Label: I added the lock up and more type/symbols to an old paper texture I found online. 

FINAL BOTTLE I made in photoshop.